The 'Alpha Generation' (the one born between the mid-2010s and mid-2020s) has entered the toy consumption arena with their different consumer attitudes and behaviours.

In recent years, the industry has focused on the rapid rise in toy consumption by the older children's (12+) group，which means a shrinkage in children's toy consumption.

Plush toys, firstly, are safe for children as they have no sharp parts. Secondly, plush toys have a very cute image, mostly cartoon images that children love.

The attention to the elderly is from the elderly supplies and then to the elderly health care products, the elderly toys in recent years gradually be concerned.

Pop bubble fidget notebook is a toy to exercise fine motor.This toy you do not see it ordinary.It is very educational and stress relief, which makes it popular.

Who doesn't have a few stuffed animals at home that are so cute, have different fur, and are so adorable, but you never know where to put them? Here are five solutions.