In the public perception, toys have never been synonymous with children. Toys for the elderly still carry a bit of novelty and questioning, the elderly play with toys, is there any use?

It is understood that the scientific evidence for brain training through games or toys comes from the principle of neuroplasticity in adults. Numerous studies have shown that the older brain still retains a certain amount of plasticity, especially in the hippocampus and olfactory bulb areas of the nerves. These corresponding brain areas can be activated through specific toys or game tasks.

Words like "old boy" and "old child" show that the elderly have a playful mind, but in fact, due to changes in their living environment, many elderly people lack communication, communication and confession, and if they are not supported by their spirit for a long time, they will easily suffer from depression, anxiety and even dementia.

A few years ago, a U.S. medical experts have found that the incidence of Alzheimer's disease in people who started playing with adult educational toys before the age of 50 is only 32% of the general population.

Some other medical experts found that some mild Alzheimer's patients playing with adult educational toys can slow down or even stop the development of the disease, and a few patients have some degree of intellectual recovery.

What is the current performance of the domestic market for toys for the elderly? It is understood that almost none of the toy stores have sales of toys specifically for the elderly products, and many people even said they had not heard of the category of senior toys.

But if you search for "senior toys" in the e-commerce platform found that the toy products for the elderly have appeared in the e-commerce platform. In addition to the traditional gyroscope, bamboo and other fitness products for the elderly, labeled "prevention of dementia," "elderly relief," "elderly puzzle" and other toys designed for the elderly also have A dozen or so, but compared to children's toys, the number is still very scarce.

It is understood that some companies have paid attention to the market demand for toys for the elderly, the introduction of a variety of toys for the elderly products. And in some other areas of the elderly institutions, has begun to specialize in the purchase of senior toys for the elderly. Experts analyze that the elderly have a playful mind but the market supply is insufficient, the elderly toy market needs further development.

Contrary to the domestic situation in the developed countries, very early on the research and development of toys for the elderly. According to media reports, in the United States, 40% of toys developed specifically for the elderly, block series, oversized playing cards and other toys and games are extremely popular in the United States, communication and interactive toys or games are also more popular. Senior centers and retirement communities organize occasional games and craft activities, distribute free educational toys, and conduct handcrafted toy contests.

In Japan, drawing, puzzles, knowledge cards, chess, and Rubik's cubes are already favorites among seniors. Many Japanese toy manufacturers are also actively investing in the development of toys for seniors in their toy market strategies, which can provide assistance to seniors in need of care in addition to providing general healthy seniors with fun to play with.

Playing with toys can increase the hands-on opportunities of the elderly, educate the brain, and slow down the aging process, as well as increase exercise, promote disease recovery, and improve physical functions and conditions. Moreover, it is human nature to play with toys with the younger generation and to play games with old friends, which can enhance communication opportunities, broaden the circle of friends, meet social needs, and relieve loneliness.

Japan's vigorous development of toys for the elderly because of its aging society will reach 31% this year, while the situation in China is equally serious. According to the forecast of China Development Report 2020: China's Population Aging Development Trends and Policies, around 2022, China's population aged 65 and above will account for more than 14% of the total population.

In the face of the aging population in the future society, China's senior toys market will show a huge demand. China's toy industry development is very late, the attention to the elderly is also from the elderly supplies and then to the elderly health care products, and gradually transition to the spiritual level, the elderly toys in recent years gradually be concerned.