China's collectible toy market has been developing rapidly in recent years, and more and more young people can be seen to enjoy buying blind boxes and hand-me-downs.

Econ Analytics released "China Collectible Toy Industry Market Insight Report 2021", which shows that the market size of domestic collectible toy industry（including building blocks） will exceed 150 billion yuan by 2025.

Econ Analytics released the China Collectible Toy Industry Market Insight Report 2021, which shows that by 2025, the market size of the domestic collectible toy industry will exceed 150 billion yuan, and the core consumer group will exceed 100 million people. The overall growth rate of China's collectible toy market is as high as 35%, which has more development potential than the trendy toy market.

According to the report, the collection of toys in foreign countries already existed, it contains a variety of types, styles, themes, with emotional attributes, covering the domestic public known to the blind box as the representative of the trend of toys, as well as deformation toys, hand, assembled blocks, movable figures, mechs, GK statues and other categories. Japan Bandai, the United States Hasbro, etc. are collectible toy brands.

According to the report, consumers generally believe that collectible toys represent a culture and lifestyle that more and more people love, can awaken public memories, resonate with the public emotionally, and have a rich cultural history and lasting vitality, collectible toys include trendy toys.

The report analyzes that in the past few years, blind boxes have driven a qualitative leap in China's collectible toy market（including building blocks） by themselves: first, by attracting a large number of newcomers to the market, and second, by breeding several Chinese collectible toy brands. But collectible toys are not only blind boxes, in the United States and Japan and other developed markets are even more so, after the blind box on the market education, China's current stage is highly similar to the 1980s U.S. and Japanese markets, to learn from history, higher-order collectible toys are about to take over the "blind box" outbreak again.

The impact of the epidemic can not be ignored, perhaps this market development process will slow progress, but the arrival of this day for sure.